Welcome to this week's edition of the GRATE Newsletter!
Sea moss is making serious waves in the food innovation scene. It’s predicted to be 2025’s supercharged superfood - you heard it here first! Much like last week's viral Dubai Chocolate Bar, it catapulted into the spotlight thanks to celebrity nods from Bella Hadid (nearly 60 million followers, OMG!). But what many don’t realise is that Ireland has long been a treasure trove of this ocean-sourced superfood. For generations, Irish coastal communities have harvested sea moss from our pristine Atlantic shores, and now, this humble seaweed is at the heart of cutting-edge food innovation right here on the island.
Beyond its culinary versatility, sea moss packs an impressive nutritional punch. It’s naturally rich in iodine, essential for thyroid health and metabolism regulation, as well as iron, magnesium, and potassium, which contribute to energy levels, immune support, and gut health. Many call it “nature’s multi-vitamin” - and for good reason!
Health food brands are blending Irish-harvested sea moss gel into vibrant smoothie bowls and nutrient-packed juices, while homegrown start-ups are leading the charge in using it as a vegan alternative to gelatine in desserts and baked goods. From energy bars to functional beverages and creative culinary experiments, Irish innovators are tapping into the broader macro trend of harnessing the sea’s nutritious bounty for sustainable, health-forward ingredients.
Sea moss isn’t just a passing trend; it’s deeply rooted in Ireland’s food culture and is now reshaping the future of nutrition-driven
innovation worldwide.
Annie x
MOSS BOSS TONIC FROM ÓIR TONICS
Moss Boss Tonic by Óir Tonics is a ground-breaking wellness beverage that harnesses the natural benefits of Irish Sea Moss to support gut health and boost the immune system. Crafted in County Clare, Ireland, this tonic combines sustainably sourced, organic ingredients, including Irish Sea Moss, apple cider vinegar, and ginger root, to create a potent elixir rich in essential minerals and nutrients. Founder Edel Breslin's unwavering dedication to quality and sustainability is evident in every bottle, reflecting her passion for holistic health and well-being. As a devoted client, I am continually impressed by the meticulous care and commitment Óir Tonics invests in their products. Spending time with Edel has been an inspiring experience, as her enthusiasm and integrity shine through in every aspect of the business.
SEA MOSS SUBLIME GEL
Sea Moss Sublime stands out in the wellness industry by offering premium sea moss gel sourced directly from Ireland's Atlantic coast. As the first brand where you experienced sea moss gel, their innovative approach includes a unique gel-making process that ensures a highly concentrated product. Founded by Lucia McCabe, who personally benefited from sea moss in addressing hormonal skin issues, the company emphasises quality and authenticity in its sustainably sourced sea moss products. The high levels of vitamins A, C, and E in sea moss gel, along with minerals such as iodine and selenium, can help to improve the skin's elasticity and overall appearance.
THE WORLD'S 1ST WILD CRAFTED SEA MOSS GUMMY
BDE Gummy's Sea Moss Gummies represent an innovative leap in nutritional supplements by transforming traditional sea moss consumption into a convenient, palatable gummy form. These gummies are crafted with wildcrafted sea moss, which contains 8 of the 9 essential amino acids vital for enhancing cognitive performance, energy, endurance and recovery. What sets these gummies apart is their comprehensive blend of natural ingredients, including beets, pear, maca root, pumpkin seeds, watermelon, Panax ginseng and lion's mane mushroom. This combination not only supports brain health and alleviates oxidative stress but also contributes to overall wellness by providing a rich array of vitamins & antioxidants.
EREWHON'S DEEPER WELLNESS SMOOTHIE
It's no surprise that Sea Moss has found its way onto Smoothie Menus everywhere. Here's an example of a premium version in the US. Erewhon's Deeper Wellness Smoothie: In collaboration with artist Kacey Musgraves, it's a limited-edition beverage designed to promote clarity and restoration. This nutrient-rich smoothie combines over 15 functional ingredients, including almond milk, lion's mane powder, organic spinach, sea moss, collagen, and blue spirulina-infused coconut cream. The blend offers a smooth, nutty flavour with natural sweetness from dates and subtle chocolate notes. A portion of the proceeds from each $21 smoothie benefits Altadena Girls, a non-profit organisation supporting teenage girls who lost their homes in the Eaton Fire.
BLUE AND GREEN GOLD SEA MOSS GEL
Planted Seeds' have expanded its functional sea moss offerings with the introduction of Blue Gold and Green Gold Sea Moss Gels. These products blend sea moss with superfoods like spirulina, enhancing cognitive function and promoting detoxification. The innovative combinations cater to health-conscious consumers seeking nutrient-dense supplements. Add to your favourite recipes as a super-food booster or thickening agent, or use topically on skin and hair as a nourishing brightening treatment. Another grate example of how Ireland's dynamic approach to sea moss utilisation, blending traditional practices with modern health innovations to meet the evolving needs of consumers.
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