Welcome to this week's edition of the GRATE Newsletter!
Hello Everyone,
Valentine’s Day is just around the corner, and 2025 is bringing some fresh trends to the table! This year, it's all about micromancing - small, thoughtful gestures that show big love. But beyond romance, indulgence, wellness, sustainability and innovation are driving consumer choices, with people seeking out treats that feel both special and aligned with their values. Whether you're developing chocolates, cakes, or unique culinary creations, tapping into these trends will help your products stand out in a competitive market. I've picked five of the most exciting Valentine’s food and drink launches that are catching my eye. Whether it’s playful packaging, unexpected pairings, or indulgent flavours, these innovations show how brands are making the most of the season of love, proving that love isn’t just in the air, it’s on the shelves too!
What is your business doing to maximise this seasonal occasion? I hope the below inspires your thinking for 2026!
As always enjoy the read,
Annie x
Alain Ducasse's Infinite Heart
One of my all-time favourite chocolatiers, Alain Ducasse brings his signature craftsmanship to this year’s Valentine’s collection with the Infinite Heart - a stunning creation featuring three layers of chocolate and almond-hazelnut praliné. With a milk side and a dark side, it’s perfect for couples who love each other despite their chocolate differences! Faceted like a jewel, this piece embodies the expertise of Ducasse’s bean-to-bar approach, which has made his chocolate a true reference in the world of fine confectionery.
Cheeky Chocolate from M&S
This year, M&S is leaning into playful, cheeky humour with its Valentine’s chocolate range, clearly aiming to grab the attention of the younger, TikTok-savvy generation. Standout treats include the "You’re Appealing" banana-shaped milk chocolate with crunchy butterscotch pieces and the "Love Sausage" making its infamous return. With a growing trend of brands using humour and innuendo to create viral moments, M&S is proving that a little naughtiness goes a long way in sparking conversation - and sales!
Fortnum & Mason’s Chocolate Gianduja Wafer Cake
I can’t wait to try this stunning Valentine’s creation from Fortnum & Mason! Their Chocolate Gianduja Wafer Cake sounds like pure indulgence - layer upon layer of delicate wafers, rich hazelnut gianduja, and smooth chocolate, all wrapped up in this fun but elegant box (F&M are always on point with design!). Crafted by a family of third generation artisans each cake is handmade. It’s the kind of treat that is perfect as a gift for oneself or sharing and it's definitely one to savour.
Kelly Loves Ultimate Sushi Kit: A Creative Valentine's Experience
Kelly Loves is offering a unique and interactive dining experience with their Ultimate Sushi Kit. Designed for couples, the kit includes all the essentials to craft a variety of sushi rolls and maki at home, fostering a fun and engaging activity to share with a loved one. By providing a hands-on culinary experience, Kelly Loves taps into the growing trend of experiential dining, allowing couples to create a memorable meal together. This innovative approach to Valentine's Day dining offers a delightful alternative to traditional restaurant outings, combining the joy of cooking with the pleasure of sharing a meal.
Boho Nibz
Boho Nibz, a local Irish artisan chocolate brand, is known for its commitment to quality and creativity. Using the finest ingredients, they craft small-batch chocolates that showcase bold, innovative flavours. For Valentine's Day 2025, their new collection of bonbons - featuring raspberry & ruby chocolate, orange & milk chocolate, and vanilla & crispy pearls - offers a luxurious and personalised twist on traditional chocolate gifting. The company's focus on handcrafted, indulgent treats makes Boho Nibz a perfect choice for those looking to share something truly special this Valentine's season.
Comments