Welcome to this week's edition of the GRATE Newsletter!
Here at GRATE, we’re thrilled to share that BrandBite – Building Your Brand for Business Success is back for 2025! 🎉 If you're an Irish food or drink producer looking to refine your brand identity, enhance your packaging, and gain expert insights to grow your business, this is your chance to avail of an incredible opportunity to apply for the full branding programme - worth over €20,000.
Last year’s programme was a huge success, helping businesses take their branding to the next level. If you missed out, now is the time to apply for this expert-led, highly competitive programme. Don’t just take our word for it - hear from past participants below about their experience and the impact BrandBite had on their business in our programme videos below.
Got questions? We’re happy to help.
We’d love to see you as part of BrandBite 2025!
As always, enjoy the read,
Annie
THE BRANDBITE PROGRAMME 2025
The BrandBite training programme is an initiative by The Art of GRATE Food in association with Blas na hÉireann, and funded by Taste 4 Success Skillnet. This 15-week programme is designed to help food and drink producers build a strong, resonant brand that connects emotionally with customers. Through expert-led workshops and one-on-one training, participants will learn how to refine their brand identity, strengthen market presence and achieve sustainable growth.
Who Is This Programme For?
This programme is ideal for food and drink producers who want to:
- Gain expert insights on defining brand differentiation, consumer research and marketing strategy
- Overhaul their brand identity & packaging for a fresh new look
- Understand the brand-building process and remove confusion around branding
- Strengthen their brand, enhance market presence, and drive business growth
Programme Value & Cost
Total Value: €20,000
75% funded by Taste 4 Success
Participant contribution: €4,997 (excl. VAT)
How to Apply
📌 Deadline: 31st March
ANN RUDDEN, AINE'S HANDMADE CHOCOLATE
"BrandBite helped me strategically reposition Aine’s Chocolate around its core USP: truly handmade chocolate."
MAIREAD FINNEGAN, ROLL IT PASTRY
"BrandBite refined my messaging, highlighting our key differentiator – all-Irish butter pastry."
STEVE GUINEY, ORIGINAL 7 BEVERAGE CO
"BrandBite helped us refine our brand strategy, strengthening our market positioning and storytelling."
AINE FAUGHNAN, DROMOD BOXTY
"BrandBite sharpened my storytelling, ensuring my brand connects effectively with customers."
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