Welcome to this week's edition of GRATE,
our food innovation newsletter!
Ciao from Milan!
This week, I spent 48 whirlwind hours exploring the city’s vibrant food scene and uncovering the latest in culinary innovation. From bustling markets to cutting-edge concept stores, Milan delivered a feast of inspiration—and I’m thrilled to share it with you.
In this edition, I’m spotlighting five standout finds: a private label range designed to build the well-being and balance their consumers need, a tech-driven farm redefining fresh produce, a vegetarian bar elevating plant-based dining, an iconic Tuscan sandwich shop delighting Milanese foodies, and a pastry chef collaboration transforming in-store baking.
These finds are sure to spark ideas and ignite your curiosity. Have you been to Milan?
If not, it's one to put on your list, particularly if seeking retail inspiration.
As always, enjoy the read, and be sure to send me your feedback
Annie x
EsseLunga Equilibrio Range
Esselunga is one of Italy's leading supermarket chains, known for its high-quality offerings and innovative approach to retail. Its own-label products often rival or surpass branded goods in taste, packaging, and innovation. This aligns with the Italian preference for premium food products, especially in categories like fresh pasta, olive oil, and baked goods. Esselunga’s private label spans various categories, including: Esselunga Bio: Organic products with certifications, catering to the growing demand for sustainable and health-conscious options. Esselunga Top: A premium range that highlights artisanal methods and high-quality ingredients. Esselunga Equilibrio: offers a wide range of products designed to meet different nutritional needs and to build, day after day, the well-being and balance you need. Each product responds to specific needs: lactose-free, gluten-free and nutritionally balanced. Esselunga Smart: A more budget-friendly line, designed to provide value without compromising too much on quality. Many Esselunga products celebrate Italy’s rich culinary heritage, with sourcing from local producers. Why do I think it stands out? Esselunga’s own-label strategy thrives by combining Italian culinary traditions with modern retail trends, in particular it's Esselunga Equilibrio range. Its ability to meet the diverse needs of consumers—from organic enthusiasts to budget-conscious families—has made it a staple in Italian households.
BuoniMaestro x Iper: Elevating In-Store Pastry Experiences
Iginio Massari a renowned pastry chef, has brought his artistry and expertise to Iper stores in Italy, creating a unique collaboration that blends gourmet excellence with everyday accessibility. Known for his innovative takes on classic Italian pastries, his creations are crafted with high-quality ingredients and a dedication to tradition. This partnership transforms the in-store bakery into a destination for indulgence, offering customers the chance to enjoy expertly crafted desserts that rival those of a high-end patisserie—all while shopping for their weekly essentials
Frescaah by Planet Farms - Innovating the Future of Fresh
Frescaah by Planet Farms is redefining freshness and sustainability with a cutting-edge approach to vertical farming. Using 95% less water, zero pesticides, and a high-tech controlled environment, they deliver consistently flavorful, nutrient-rich leafy greens and herbs. What sets them apart further is their innovative packaging—designed to lock in freshness and extend shelf life, all while being fully recyclable. With ultra-short supply chains, reduced food waste, and eco-friendly practices, Frescaah is leading the charge in sustainable, future-focused food production.
La Cucina Vegetarian Bar at Eataly Milan
La Cucina Vegetarian Bar in Eataly Milan is a ground breaking concept that elevates plant-based cuisine to new heights. By spotlighting seasonal, locally sourced ingredients, it reimagines traditional Italian recipes with a modern vegetarian twist. What makes it truly innovative is its commitment to making vegetarian food not just an option, but a centerpiece of Italian culinary culture. With dishes that combine bold creativity and timeless techniques, La Cucina Vegetarian Bar is shaping the future of dining—where sustainability meets authentic flavour.
The best Schiacciata Sandwich
All’Antico Vinaio, famed for its origins in Florence, has brought its legendary schiacciata sandwiches to Milan—and they’re every bit as extraordinary. Made with perfectly crisp, freshly baked Tuscan flatbread and generously filled with premium ingredients like creamy stracciatella, savoury cured meats, and vibrant vegetables, each bite is a burst of flavour. The combination of traditional recipes, top-tier ingredients, and generous portions has made All’Antico Vinaio a must-visit spot for sandwich lovers in Milan. One of the best things I had in my 48 hours in Milan!
Comments