Welcome back to GRATE weekly newsletter, where we spotlight the latest trends shaking up the food world!
Speaking of trends & food innovation, Innovators and product developers should not miss Food Matters Live at Croke Park on November 5-6. This event promises a rich program filled with expert panels, insightful discussions on food innovation, and sustainable sourcing, making it an ideal opportunity for networking and collaboration within the industry. As the facilitator of the panels, I look forward to guiding engaging conversations that will explore the latest trends and challenges in food and beverage development. Join us to gain valuable insights and connect with key players shaping the future of food. Book your place here!
Back in February, I talked about the rising air fryer craze, and since then, the trend has only gained momentum. Air fryers have become kitchen staples, celebrated for making healthier, tastier meals faster—and their popularity, especially among younger consumers, shows no signs of slowing down.
The product innovation in this space has exploded, with new and exciting air fryer-ready options flooding grocery shelves. From savory snacks to easy weeknight meals, the choices are endless. Today, I’m diving into five standout products that prove air fryers are more than just a fad. From Strong Roots' Airbites to Slicey's air-fried pizza, and even a new seasoning line from Maggi, these innovations are changing how we cook. Ready to find out what’s next for your air fryer? Let’s get crispy!
As always, enjoy the read,
Annie x
STRONG ROOTS - AIRBITES
UK-based Strong Roots is rolling out its new Air Bites range, specifically designed for air frying, in response to the growing demand for healthier, convenient snacks. The plant-based lines launched earlier this month and includes three flavors: Crispy Spinach & Carrot, Crispy Pea & Lemon, and Crispy Veg, priced at £2.95 per pack. These versatile snacks, featuring a balance of taste and nutrition, are perfect for quick lunches or party platters. Available at major supermarkets, Air Bites are packaged in recyclable materials and cater to eco-conscious, health-focused consumers.
SLICEY - WORLD'S 1ST AIR-FRYER PIZZA
Slicey’s has launched what it claims to be the world’s first air fryer pizza slice, cooking to crispy perfection in just eight minutes. Available in Margherita, Pepperoni and Diavola flavours, each slice features a sourdough base double-fermented for even cooking and is made from all-natural ingredients. Packed with up to 15g of protein and just 440 calories, it’s an ideal quick meal for busy lunches or after-school snacks. Currently available in Ireland, Slicey’s could soon expand to more regions—so keep an eye out in Tesco stores!
KETTLE BRAND INTRODUCES FIRST-EVER KETTLE-COOKED, AIR-FRIED CHIPS
Kettle Brand is also maximising the air fryer trend by launching its Air Fried chips, the first-ever kettle-cooked, air-fried snack. Using patent-pending technology, these chips are kettle-cooked and air-finished for a light, crispy texture with 30% less fat than the original versions. Available in fan-favorite flavors—Himalayan Salt, Jalapeño, and Sea Salt & Vinegar—these crisps deliver the bold flavor you expect from Kettle Brand while offering a healthier twist. This innovative snack is taking air-fried products to new heights!
UK’s FIRST GLUTEN-FREE & VEGAN DOUGHNUTS FOR AIR FRYERS
CRAVE is making waves in the frozen food aisle with the launch of the UK’s first gluten-free and vegan doughnuts specifically designed for air fryers. Dubbed CRAVE Dodoughs, these doughnuts come in a pack of six and can be cooked in just five minutes, providing a fluffy texture that’s perfect for those with dietary restrictions. Made without eggs, dairy, or gluten, they offer a delicious treat for everyone, even those without allergies.
MAGGI - SSEASONINGS FOR AIR FRYERS
In Australia and the United Kingdom, Maggi is tapping into the air fryer craze with its Air Fryer Seasoning range, designed to enhance the flavour and crunch of air-fried dishes. Available in options like Garlic & Herb and Smoky Paprika, these seasoning packets make it easier for consumers to cook flavourful, crispy meals at home. With all-natural herbs and spices, Maggi’s new line helps home cooks maximize the potential of their air fryers while delivering delicious results.
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