Welcome to this week's edition of the GRATE Newsletter!
One of the most common questions I’ve been hearing lately is “Which food trade shows and events are worth attending this year?” Whether you’re hunting for the latest trends, exploring innovative ingredients, sourcing private-label partners, or scouting emerging brands, it’s important to know where to focus your time and budget.
To help you navigate the options, I’ve put together a quick guide to the most relevant food trade shows this year - along with insights into what you might find at each. I know travel budgets won’t always stretch to cover them all, so I’ve also included tips on how to make the most of your trip, like incorporating a food safari or competitive shop in the city for added inspiration and value.
If you’re planning to attend any of these events, let me know - I’d love to connect in person!
For a quick source of all other food trade events happening, click HERE
Enjoy the read,
Annie x
ISM, COLOGNE 2nd - 5th FEB
ISM Cologne is the world’s leading trade fair for sweets and snacks, making it a must-visit for anyone in the confectionery and snack sectors. This event offers unparalleled opportunities to discover the latest innovations in product development, from indulgent treats to health-focused alternatives. You’ll find inspiration in global trends, connect with top suppliers, and explore private-label opportunities. Plus, the vibrant city of Cologne provides a fantastic backdrop for a food safari to round out your trip! Be sure to visit Törtchen Törtchen, a renowned patisserie known for its exquisite cakes, tarts, and macarons and head to REWE Center Schildergasse, one of the city’s flagship food stores, offering a wide selection of premium products, international foods, and innovative displays. Both stops are guaranteed to spark ideas for your next food innovation!
IFE London 17-19 March
The International Food & Drink Event (IFE) in London is a premier showcase for global food and drink innovation. This event brings together emerging trends, new innovative products, and industry leaders from across the world. Held at the ExCeL London, this event attracts over 25,000 visitors and showcases 1,500+ exhibitors, making it the ideal venue to explore new products, emerging trends, and innovations shaping the future of the industry. It’s the perfect platform to discover the latest in plant-based innovation, sustainable packaging, functional foods, and much more. While in London, check out newly opened Sandwich Sandwich: This Bristol-born ultimate sandwich shop offering inventive, over-the-top sandwiches. Forno Bakery, a hidden gem for exquisite pastries and savoury snacks and Spitalfields Market a must-visit destination for street food & artisanal offerings.
PLMA, AMSTERDAM 20st - 21st MAY
PLMA Amsterdam is the go-to event for anyone involved in private label and store brand innovation. With thousands of exhibitors from around the globe, it’s the ideal platform to discover new products, forge supplier partnerships, and spot emerging trends in food and beverage. From sustainable packaging to innovative product categories, PLMA offers a comprehensive snapshot of the private-label landscape, making it a must-attend for buyers, suppliers, and trendspotters alike. While in Amsterdam, don’t miss Marqt, a supermarket known for its focus on sustainability and locally sourced, high-quality products—it’s a great place to see what’s resonating with conscious consumers. For a bakery stop, visit Van Stapele Koekmakerij, famous for its irresistible, freshly baked chocolate cookies. And if you’re in need of café inspiration, head to Bakers & Roasters, a vibrant spot blending New Zealand and Brazilian influences into their menu.
SUMMER FANCY FOOD SHOW, NEW YORK 29th JUNE - 1st JULY
The Summer Fancy Food Show in New York is North America’s largest specialty food and beverage event, making it an essential stop for anyone looking to explore premium, artisanal, and trend-forward products. This show is a hub for discovering the latest innovations in categories like plant-based, functional foods, global cuisines, and sustainable packaging. It’s an excellent opportunity to network with industry leaders and get a pulse on the future of specialty foods. While in New York, dive into its dynamic food scene with these must-visit spots: Eataly NYC Flatiron, Essex Market, Levain Bakery for iconic oversized cookies, Food Bazaar Supermarket showcasing how multiculturalism drives food innovation in the U.S.
ANUGA, COLOGNE 4th - 8th OCTOBER
Anuga Cologne is one of the world’s largest and most influential trade fairs for the food and beverage industry, offering unparalleled insights into global trends, innovative products, and cutting-edge food technology. With its unique “10 trade shows under one roof” concept, Anuga covers every aspect of the industry, making it a must-attend for discovering what’s next in food innovation. While in Cologne, don’t miss Merzenich Bäckereien, a historic bakery chain known for its traditional German bread and pastries. For a supermarket experience, head to EDEKA Zurheide Center, a premium grocery store that’s as much a food experience as it is a shopping destination (see image)
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